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fusion foods

A Malaysian online store selling health supplements through Amazon.


Brand Identity + Style Guide + Packaging + Video + E-book





The Challenge:

Although based in the Philippines, and sourcing products from all over Asia, they are looking to market to a more Western and European audience who value their health and wellness.

fusion foods approached me looking to create a modern wellness brand identity (as well as the follow-up product creation and necessary collateral) aimed at both men and women, 35yrs+, who strive for optimal wellness and are happy to obtain this through innovative supplements.

The Process:

After the research & discovery phase I quickly realised that, due to the application of the logo on product packaging, that a minimalist emblem style logo would be the design execution of choice.


The final logo embraces modern trends by utilizing a legible and approachable sans serif font executed in a playful manner and housed within a vibrant circular badge. The custom gradient, and the resultant color palette, is vibrant, energetic and healthy, and speaks to the positivity and vitality of the products they sell, and those traits are mirrored in the consumer.


To design an appropriate logo, it is key to understand it's future application.

Fiber Pure

This prebiotic supplement was the first of the brand's new range of products. I assisted in the naming of the product as well as being responsible for the entire packaging of the product.

To support the launch of the new product I created a promotional video and a free downloadable -ebook that was used as a lead magnet as part of fusion foods' marketing plan.


Clint is very skilled and delivered well over my expectations on this project. His communication throughout the process was good, he asked great questions, but ultimately he excelled in his design. This is what I call high quality! Clint is a true design professional, and I have already signed him for a new job... and it will not be the last!

Pierre Tan, Chief Marketing Officer

Reishi Coffee

Off the back of the success of Fiber Pure, fusion foods was very keen to get this new beverage product to market ASAP.

I banged this Reishi coffee out from concept to final product in less than a month. This timeline includes the packaging (box and sachet) as well as promotional e-book.